Rexel

As a brand designer, I led the redesign of Rexel’s wire product booklet, curating content and creating a clear, engaging layout using Adobe Photoshop and InDesign. I contributed to the visual storytelling by handling product photography and videography, ensuring high-quality visuals for Rexel’s website, videos, and branding materials. I also developed dynamic motion graphics videos with Illustrator, After Effects, and Premiere to showcase product features and applications. My work transformed Rexel’s communication strategy, elevating their brand presence and helping clients better understand their wire solutions.