Animoca Brand

I crafted the brand’s visual identity and shaped every aspect of its content and user experience. I developed a cohesive design system, defined the brand’s color palette, typography, and visual language, and ensured consistency across all digital and print assets. Collaborating with cross-functional teams, I led creative direction for marketing materials, social content, and product interfaces. My focus on user research and feedback helped us create engaging, intuitive experiences that resonated with both artists and fans, making Momentibles a visually compelling and user-friendly platform.