City Fidelia

Artist Rebrand and Content Creation

Artist Rebrand and Content Creation

Services

Art Direction

Digital

Brand Strategy

Marketing Materials

Visual Identity

Client

City Fidelia

Location

Toronto & Ottawa

Year

2016

Info

I developed a visual identity that authentically reflected his multicultural artistry. Through photography, graphic design, and video, I crafted content that aligned with his brand narrative and music. Collaborating closely with City Fidelia and the consulting team, I helped create a cohesive visual language that resonated with his audience. Our efforts contributed to his Spotify growth from under 1,000 to over 6 million listens, supporting his transition to a full-time musician and solidifying his presence in the industry.

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